Sobe NO FEAR, an untimely death July 13, 2011
Posted by JP in Uncategorized, Venting.trackback
Distressing news. PepsiCo has discontinued the best energy drink ever invented (actually the second best).
Sobe’s NO FEAR is no longer available, this follows the discontinuation of Sobe’s Adrenaline Rush a little over a year ago. Both drinks were well flavored and nutritionally magnificent (as far as an energy drink could be), and Pepsi has killed them.
What is left for those of us energy drink consumers? The plethora of carbonated syrups, tasting like sugared dung, with no nutritional value whatsoever?
I’m furious. I’m disgusted and appalled that Pepsi would kill the only energy drink in existence which was suitable in flavor and balance for adult consumers.
Is there anything out there that can even compare to NO FEAR in terms of flavor – I need to find something to drink.
By the way: I’m boycotting Pepsi products completely now as should anyone who enjoyed Adrenaline Rush or NO FEAR.
just have a sundrop, man.
i agree. As soon as I heard I bought as much in bulk on amazon as I could, and now I’m almost out again, and the reality of it is starting to set in… I don’t understand why such an awesome product would be killed. And I agree with you about Adrenaline Rush, back in the day, my fiance drank Rush and I drank No Fear and we’d buy over 20 a week in total…
Have you tried FRS I really like it alot especially the citrus pomegrante I am an energy drink junky and the only healthy option I have found is this one.
I’ve compared the taste of Sobe Adrenaline Rush to Nos energy with the orange top side by side and could not tell the difference. I do believe the the Nos has more caffeine, taurine, etc, but I was shocked when I first tasted it and then compared the last can of Sobe Adrenaline Rush that I had been saving. Try it and you’ll be surprised at the same great citrus flavor.
I’m still trying to figure out why they killed the line. I went from a 4 -6 can a day habit to nothing, over night. Monster sucks, RedBull sucks, Nos tastes nothing like no fear… The only other good one out there was Arizona’s energy drink in the yellow caution can. Those seem to be gone too. Anytime a company makes something that tastes great they have to go and get rid of it. I don’t drink normal soda, and never will, so congrats Pepsi, you just lost a customer.
Damn right. Sobe no fear was and still is the best energy drink ever created. I’ve had every single drink ever made even the green canned full throttle flavor that only lasted about 2 weeks in our area. Nothing compares to sobe. Not even monster or redbull. Screw pepsi anymore. Mountain dew throws you guys off my list by far. Thanks for makin us miserable
Yeah james I kno wat u mean but there’s no more adrenaline rush drinks around where I live so I wouldn’t kno. I wud really like someone to tell me wat on earth is gonna taste like the original sobe no fear or the sobe no fear gold.
I’m in Southern Italy visiting some family and i found a treasure trove of no fear!! So happy. also looks like it’s still available on amazon
No fear is back. A company called shadow beverage has started producing it. You can buy cases on Amazon. Luckily my Pepsi distributor is the only one left with Sobe Adrenaline. Pepsi said when they discontinued sobe, distributors could can it until they ran out of syrup.