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Sobe NO FEAR, an untimely death July 13, 2011

Posted by JP in Uncategorized.

Distressing news.  PepsiCo has discontinued the best energy drink ever invented (actually the second best).

Sobe’s NO FEAR is no longer available, this follows the discontinuation of Sobe’s Adrenaline Rush a little over a year ago.  Both drinks were well flavored and nutritionally magnificent (as far as an energy drink could be), and Pepsi has killed them.

What is left for those of us energy drink consumers?  The plethora of carbonated syrups, tasting like sugared dung, with no nutritional value whatsoever?

I’m furious.  I’m disgusted and appalled that Pepsi would kill the only energy drink in existence which was suitable in flavor and balance for adult consumers.

Is there anything out there that can even compare  to NO FEAR in terms of flavor – I need to find something to drink.

By the way: I’m boycotting Pepsi products completely now as should anyone who enjoyed Adrenaline Rush or NO FEAR.



1. j.s. - July 23, 2011

just have a sundrop, man.

2. Allyson - December 11, 2011

i agree. As soon as I heard I bought as much in bulk on amazon as I could, and now I’m almost out again, and the reality of it is starting to set in… I don’t understand why such an awesome product would be killed. And I agree with you about Adrenaline Rush, back in the day, my fiance drank Rush and I drank No Fear and we’d buy over 20 a week in total…

3. Nathan - December 13, 2011

Have you tried FRS I really like it alot especially the citrus pomegrante I am an energy drink junky and the only healthy option I have found is this one.

4. James D - December 16, 2011

I’ve compared the taste of Sobe Adrenaline Rush to Nos energy with the orange top side by side and could not tell the difference. I do believe the the Nos has more caffeine, taurine, etc, but I was shocked when I first tasted it and then compared the last can of Sobe Adrenaline Rush that I had been saving. Try it and you’ll be surprised at the same great citrus flavor.

5. Norm - January 3, 2012

I’m still trying to figure out why they killed the line. I went from a 4 -6 can a day habit to nothing, over night. Monster sucks, RedBull sucks, Nos tastes nothing like no fear… The only other good one out there was Arizona’s energy drink in the yellow caution can. Those seem to be gone too. Anytime a company makes something that tastes great they have to go and get rid of it. I don’t drink normal soda, and never will, so congrats Pepsi, you just lost a customer.

6. yamaha264 - January 22, 2012

Damn right. Sobe no fear was and still is the best energy drink ever created. I’ve had every single drink ever made even the green canned full throttle flavor that only lasted about 2 weeks in our area. Nothing compares to sobe. Not even monster or redbull. Screw pepsi anymore. Mountain dew throws you guys off my list by far. Thanks for makin us miserable

7. yamaha264 - January 22, 2012

Yeah james I kno wat u mean but there’s no more adrenaline rush drinks around where I live so I wouldn’t kno. I wud really like someone to tell me wat on earth is gonna taste like the original sobe no fear or the sobe no fear gold.

8. Vincent - January 26, 2012

I’m in Southern Italy visiting some family and i found a treasure trove of no fear!! So happy. also looks like it’s still available on amazon

9. John - February 10, 2012

No fear is back. A company called shadow beverage has started producing it. You can buy cases on Amazon. Luckily my Pepsi distributor is the only one left with Sobe Adrenaline. Pepsi said when they discontinued sobe, distributors could can it until they ran out of syrup.

10. Linden Fielding - October 25, 2012

I’ve been ordering it from Amazon for the last 8 months. My latest order arrived yesterday and expiration date is Oct 2013. So somebody is making it. If you order over $50 at a time, you can get it shipped free, so it cost about the same as a C-Store. Amazon is also promoting 2 variations available soon.

11. sportsupdatebyconciergewill - November 15, 2012

Why have I not seen John’s comment earlier? I totally agree with you JP, and I’m glad I’m not the only one who enjoyed No Fear and Adrenaline Rush.

12. Phil and Colleen Price - January 31, 2013

Alaska is finally out of the best energy drink ever made! I juzst spent half my day in Anchorage going around stores trying to find some. SoBe No Fear was the best tasting on on the market. Everything else tastes like bloody bubble gum! Bletch! Like other have said, why do Corporations stop producing the good stuff. Maybe a descent ad campaign may have helped. I never have seen an ad for it. No fear powered my road crew for two summers. We bought it by the case!

13. Nick Kellogg - February 19, 2013

last month the stores in Spanaway Wa. where out of the best drinks ever. but today, i stopped in at a gas and go by my house and they have them again. I went and bought all of them that they had in the cooler. lol i do hope that it is coming back. I can not find a good drink like this on.

14. Mike Powell - June 13, 2013

I totally agree JP and everyone! SoBe No Fear was and will always be the best tasting and most energy balanced energy drink I ever had and started drinking it back in 2002-2003. Very happy to get it on Amazon, although it is almost always out of stock and have to wait a few weeks each time I order. All the better, makes me look forward to it. I have a video camera but not very new equipment and I’d like to do a “No Fear is Here” vid and campaign and post to YouTube. Pepsi needs to listen to consumers and not just the corporate bean counters. Pull your head out PespsiCo !!!!

15. erin - September 24, 2013

i aLso was addicted to Sobe No Fear energy drinks.. i tried everything to replace them for years.. now aLL i drink is Rockstar.. which i Love now but stiLL waiting for No Fear to come back 😦

16. spike - March 20, 2014

I realize that this is a really old thread … but have to agree That no fear was totally (and still ranks as) the best energy drink ever produced … now I drink monster import but they changed the flavor of that and still not even close to the awesomeness of no fear … any word as to if it is gonna be back … like ever?

Mike - March 20, 2014

Nothing yet bro. I’ve been ordering No Fear off Amazon for the last couple of years but the last time they carried it was in December. I haven’t seen it since. Soooo sad…. Best tasting and best non-jittery, controlled energy drink I ever had.

17. Kiwi - January 8, 2015

I too agree loved and bled both of these products… bought in bulk…. drank up to 2 or 3 a day sometimes… I will never get that taste out of my mind. I took a break while pregnant and right after baby my husband went and got me one to drink in the hospital… I really wish I could get these again!!

18. Linden Fielding - March 28, 2015

No Fear is again available on Ebay and on Amazon. Just do a search for “No Fear Energy Drink”. It’s expensive, about $4 a can if you buy several cases. But for me, it’s worth it.

Bill - March 29, 2015

Tell me how good they taste. They haven’t made it for years. I bought some on Amazon a few years ago and it wasn’t the same. I have been surprised with how much I like Red Bull Tropical. It’s in the yellow can. To me it’s as close as I’m finding to a No Fear Gold or No Fear Red that’s still made today. The mango Kick Start isn’t that bad either. I still miss the No Fear. May have to buy a few for the memories if not the shelf. 🙂

19. ROBERT LEWIS - March 29, 2015

i know cant believe we are here again!!!!!! The drink sells off the shelves in comparison to other drinks. regular or citrus was hard to find, and now ,I here its discontinued, WHAT WHY ???? come on, someone needs to look into this. Bring my favorite drink back. i started every day with a NO FEAR ENERGY DRINK, Every day I just cant believe they dont make enough profit to continue to make the wounderful drink. COME ON PEPSI, show your love for your customers !!! bring back NO FEAR PLEASE.

Linden Fielding - March 31, 2015

It doesn’t seem like it tastes quite as good as when I first started drinking it – 12 years ago. But it’s still the best I’ve tasted of any of the energy drinks. I haven’t tried the ones you suggested, but I will. No Fear Gold was the absolute best. So good I almost felt guilty drinking it, like when you eat a Twinky, but know you shouldn’t.

Bill - March 31, 2015

If I could purchase my three favorite drinks, I would buy the following in a heartbeat. No Fear Gold, No Fear Red and Coolah.

Cumberland Farms had the No Fear for many years and it was very good. They ran out a few years back. I tried the Amazon cans and was greatly disappointed. It tasted ok, but didn’t have that zip. I must have a thing for discontinued brands as my pantry also contains a jar of Postum and Pilot Crackers.

I miss the Sobe Energy line. Today I enjoyed the yellow Red Bull. It’s different but the closest and freshest think I could compare to my No Fear memories. So many study breaks were filled enjoying the red fizz in the black can.


20. Linden Fielding - April 1, 2015

Postum, discontinued? Thanks for ruining my morning. Postum was a staple growing up in Idaho where it’s cold 11 months out of the year. I don’t drink it much now living in Texas, but it carries a lot of good memories.

Bill - April 1, 2015

Update on Postum… It was discontinued in 2007. It looks like a new company bought it and started selling it in Utah because it’s a staple in Mormon households. Eliza foods and not Kraft began selling it again in 2013.

The blue label has memories for me too. It’s easily available on eBay. I’m not sure what the new version looks like. My 2007 jar is all I need as I rarely drink it. It’s just nice every now and then. 🙂

I now return you to the caffeine discussion…

21. Bill - April 1, 2015

Wow! I just looked up Postum.
Jar looks very similar. I’m going to toss 2007 and upgrade to 2015! 🙂

It’s $16.50 with shipping in the US.

I would love it if somebody bought No Fear.

22. joe@gmail.com - April 19, 2015

you can buy the no fear drinks from the company they sold the product to (another manufacturer) http://nofearenergydrink.com/

23. Bill - April 29, 2015

My case of Sobe just arrived. It says use before June 15, 2015. I am so looking forward to enjoying a can. Thanks again Joe! 🙂

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